Walk away with cutting edge knowledge and resources you can use immediately! Your workshop fees are practically paid for thanks to the generous support of our sponsors (a value of $500): books by Rosenfeld Media and Morgan Kaufmann, tools from Loop11, ClickTale, and the Optimal Workshop.

All Follow The UX Leader training workshops are held in the Loft Room at Ottawa’s historic Courtyard Restaurant. Workshop registration fees include the cost of continental breakfast, three-course lunch, health break and beverage at the post-workshop network and wrap.

Web Writing Course

Date: Sep 21, 2010
Cost: $550 CDN
Spaces Available: 20
Register

Creating Web Content That Clicks!

Web Writing Course

In the beginning, there were simply words. Before Firefox and Internet Explorer …text reigned supreme! It has been over a decade since the Graphical User Interface (GUI) changed the face of the World Wide Web and only one web element has withstood the test of time – the written word!

“Creating Web Content That Clicks!” explores the relevance and significance of content today. With the prevalence of social media and Web 2.0, getting your message across succinctly and creatively is more important than ever before.

Find out why web content writing is all about knowing your audience and honing your craft. Discover how getting back to the basics of creative writing can make for compelling copy that delivers your message clearly and consistently over the web.

Learn how important Search Engine Optimization (SEO) is to know …but not always use! Most importantly, realize how your role as content creator is vital to the development – and success! – of your organization’s website.

Spaces are limited! Web writing course participants are limited to 20. Register early to guarantee your space! Laptops are encouraged but not necessary for web writing course assignments.

What You’ll Learn:

• Writing Web Content That “Speaks” To Your Reader
• Working with Style, Tone, and Punctuation
• Search Engine Optimization
• Writing Title Tags
• Creating Effective Headers and Call-Out Boxes

User Experience Training

Date: Sep 22, 2010
Cost: $550 CDN
Spaces Available: 19
Register

People Before Pixels

User Experience Training

Websites are about people – the people who create them, the people who maintain them, and the people who use them. So why is our primary focus always on the technology?

“People Before Pixels” is a playfully dynamic, day-long User Experience training workshop chock-full of “learning by doing” user centered design principles — no laptops required! Everything about this day – from the venue to the take-aways – will leave you focused on the ultimate benefit …and value …of creating a positive user experience.

You’ll gain valuable knowledge based on the insights of UX subject matter experts from around the world, while you learn from the experiences of peers from a wide range of local industry sectors.

Working in small groups, the day-long user experience training focus will take an iterative approach to UX that incorporates the necessary steps you need to take offline – away from the technology – BEFORE you even start thinking about the pixels!

Spaces are limited! User Experience training workshops are limited to 20 participants. Register early to guarantee your participation!

What You’ll Learn:

• Creating and Using Personas
• Paper Prototyping
• Designing for a Global Audience
• Wireframing
• Remote User Testing
• Best Practices in User Experience (UX)

Information Architecture Training

Date: Oct 19, 2010
Cost: $550 CDN
Spaces Available: 20
Register

Stop Searching. Start Finding.

Information Architecture Training

Your organization’s website is a convenient means of providing information and services to site visitors 24 hours a day, 7 days a week …but does it really do that?

“Stop Searching. Start Finding.” is a one day Information Architecture training workshop that explores the relationship between website information and a website’s success.

Whether you define success through ROI, website traffic, or increased conversions, the fundamental component is the ease of which site visitors are able to find the information they need, whenever they need it. Planning and building a website around the information your target audience is looking for makes for a better user experience and a more forward-looking web strategy!

Created for those employees who find themselves on the front lines of web project management, web communications, and web content creation for large, complex websites, this Information Architecture training workshop promises to deliver practical instruction, real world advice and hands-on experience in laying the foundation for online success!

Spaces are limited! Information Architecture training workshops are limited to 20 participants. Register early to guarantee your participation!

What You’ll Learn:

• Creating and Using Personas
• Scenario Writing
• Information Architecture
• Developing A Sustainable Website Structure
• Open and Closed Card Sorting